This is where my little quote "you could be broadcasting your activity to hundreds of thousands of persons." comes in!
Whatever YOU post where it says "What's on your mind?" enters the News Feed of every single dingle person on your friend list (assuming they've not hidden your posts due to SPAM that is)
Remember as we discussed before, people who are using Facebook as a tool to build a business need to build relationships. This involves posting messages about "what is on your mind". Now if you are ONLY posting about your company, including links to your website, how it is a ground floor opportunity, the phone number to tonight's opportunity call, how you sponsored 20 people this week... well, you are not providing anything of VALUE to your readers. You simply are posting AD after AD after AD after AD odds are you'll be 'hidden' or 'deleted'....
No one has an opportunity to get to know WHO you are when all you are posting is about only YOUR business. Remember, you could be broadcasting your activity to hundreds of thousands of persons...
Your goal is to post information of value, as each person who does read your post has the opportunity to comment on your posting. When they comment, this automatically goes on to THEIR wall. So all of a sudden your message has just reached even MORE people, people that are NOT on YOUR friend list.
Each person also has the opportunity when viewing your message to 'share' your posting, if they choose to share your message of VALUE, this will not only be on THEIR wall, it will also be broadcast into the News Feed of EVERYONE on THEIR friend lists....
There is a lot of cross over on Facebook, a GREAT post of VALUE could quickly be shared by someone, who shares it with someone else who then shares it with someone else. Who then tweets it, and then is retweeted, then someone finds your page because they are curious about who you are, then they ask about your opportunity....
You see, using Facebook for online marketing is SO so much deeper than posting a link. Let people know WHO you are. Are you working at home today? Are you taking the kids to the park? Are you cooking a brand new recipe for dinner?Add in some little teasers so people will see you as a person, someone with a life, a family, goals....
I'm not saying NOT to talk about your business, just do it right. Maybe one day share that your new company newsletter came out and post a link. Another day share that a team member hit a goal. Share that you are getting ready to head out for a home party. The key is s * p * r * i * n * k * l * e the business info in every so often.
Another tip, don't go CRAZY with the personal stuff either, s * p * r * i * n * k * l * e!
You'll soon find that you are PASSING on Facebook with Flying Colors and your grade F will fall to the wayside as your relationships grow. People will be adding YOU as a friend, your credibility will grow and people will be curious about WHO you are AND your business too....
Alethea Anderson
Straight As
Really good tip about posting something other than about your business!
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